Kaylin Sullivan

Copywriting | Content Design | Content Strategy

Skills

  • Copywriting across channels
  • Interpreting complex topics into clean copy that’s easy to understand and engaging to read
  • Feature writing
  • White papers
  • Content strategy
  • SEO
  • Scriptwriting
  • Tone of voice development
  • Project management
  • UX copywriting
  • Reporting content analytics
  • Content design

Portfolio

I’ve created blog content and downloadable assets for a variety of industries from B2B SaaS to skincare. I write SEO articles, features, reviews, case studies and technical pieces. I combine UX principles with clear writing to make content as accessible and engaging as possible. I also have 6+ years experience working on content for events and conferences including session content and marketing comms.

SeedLegals

B2B Legal tech platform for startup founders and investors

Pitch deck template

To meet strong customer demand and capture high-intent search traffic, I created a comprehensive pitch deck template designed to help founders build decks that align with what investors actually want to see.

I collaborated with experienced investors and successfully funded founders to craft expert-backed, step-by-step guidance throughout the deck — making it more actionable and insightful than generic templates already on the market. I also worked closely with our Product team to embed the template directly into our platform, offering users a seamless experience.

I led the campaign end to end:

  • Developed the full content asset
  • Project-managed delivery across teams
  • Created a supporting email nurture journey and LinkedIn ads to drive traffic and conversion

Challenge: Stand out in a crowded landscape of pitch deck templates

Solution: Partner with industry experts and prioritise clarity, usability, and credibility

Impact:
– Highest-converting content campaign in company history
-26% increase in leads in 2023
-£300k+ in attributed revenue

Angel Investor course

To attract and convert aspiring angel investors, I created a 5-day email course that demystifies startup investing — designed as both a lead-gen asset and an educational entry point to our Investors product.

I collaborated with a leading investment expert to shape the curriculum, then wrote the entire course and all supporting content, including the landing page, banner ads, and LinkedIn campaign assets. The content was crafted to be approachable yet authoritative, giving users the confidence to take their first steps as investors.

Impact:
-Delivered a 150% increase in leads for the Investors product
-Provided a scalable, evergreen asset that continues to support top-of-funnel growth
-Helped position SeedLegals as a trusted source of education and tools for new investors


Blog articles

Startup funding strategies for 2023

The art of the pitch: how to use storytelling to create a great pitch deck

Invest in startups: insider tips to pick a winner

Share options explained

The legal documents you need for your share option scheme

How to pitch to investors: insider tips to get funded

Top 10 pitch questions investors ask (from actual investors

In case you missed it (news article example)

Case Study

Below is an example of a customer case study I wrote. I developed a new formula for writing case studies for our website. Previously, our case studies were too desnse with information, and focused too much on the customer, and not enough on how SeedLegals helped the customer.

I improved the case study structure by keeping the content concise and highlighting how SeedLegals services helped, making it easy for skim readers quickly and easily understand the benefits of using SeedLegals.

SeedLegals helps Goodrays run a lean and fast-moving CBD startup

Ebooks

Below are links to two ebooks I’ve created. For both, I interviewed internal and external experts to gather information. I then structured and wrote the content, and worked closely with a graphic designer to finalise the documents.

Both of these ebooks were content marketing campaigns. I project-managed the campaigns and created all accompanying content – which included web pages, LinkedIn ads and email nurture flows.

SIES/EIS: The founder’s guide

R&D tax credits explained

Product Pages

Below are a few examples of product pages I’ve created for the website. I wrote the content, conceptualised the images and uploaded all the content to the webiste using WordPress.

Board management

EMI Schemes

Angel investor course

Share option schemes

MarketSplash

Entrepreneurship, digital marketing and design publication

Articles

30 Famous illustrators you need to know

What is social entrepreneurship? Full definition & inspiring stories

Wavve app: a comprehensive review

Radio

I have experience writing and directing radio adverts. Here are a couple of examples from a Lenovo campaign I worked on 👇

Lenovo Built4U Fitness

Lenovo Built4U Fashionista

Campaign copy

MAC – Pearl Thusi campaign

This was a marketing campaign for MAC cosmetics South Africa. I wrote the copy for the campaign, which included website, banners, emails and social media.

Click the link above to see the website copy.

“It’s been a very long time since we’ve had a copywriter nail the brief the first time around! Thank you so, so much for making it all so easy!”

MAC

Pearl Thusi campaign

There’s more…

Want to see more of my work? Drop me an email at kaylinmichellewrites@gmail.com